User Journey Tracking
- Bart Gosiewski
We are excited to announce availability of User Journey Tracking in our SDKs!
Benefits of having User Journey Tracking turned on in your account:
Personalized Experience: Learn how users use your app to tailor their experience, making them more likely to buy.
Improved Features: Understand which features are popular and which need work, ensuring your app stays competitive and appealing.
Targeted Marketing: Use user behavior data to create targeted marketing campaigns, increasing sales conversions.
Better Product Development: Learn from user behavior to make your app easier to use and more useful, leading to happier users and more sales.
Discover Opportunities: Spot areas where you can add new features or products to meet user needs, driving more sales.
Keep Users Engaged: Catch signs of user dissatisfaction early to prevent them from leaving, preserving your sales.
Stand Out: Use data to make your app better than the competition, attracting more users and increasing sales.
Smart Decision Making: Make decisions based on real data, ensuring your efforts drive sales and growth.
Please note, that Gini ensures that the data is used for product improvements only and stored securely. To comply with GDPR while conducting User Journey Tracking, Gini makes sure that:
The data that is collected is anonymised.
The data that is analysed is aggregated.
The data is collected sparingly only for the purpose of user journey tracking, not for other purposes.
The data is deleted as soon as the purpose of the collected data is no longer given.
No profiling of the user is created.
Failure to comply with GDPR can result in significant fines and reputational damage, which Gini is aware of.
User Journey Tracking is available in Bank SDK 3.12.0 for Android and Bank SDK 3.9.0 for iOS. Make sure to update your application to benefit from the latest additions!
Learn more about User Journey Tracking in the following resources: